Aappaluttoq

How time flies!

It´s already 11 years since we first wrote about Greenland Rubies.
Since then, a lot has happened.

True North, the Canadian mining giant, active in Greenland since 2004, had to file for bankruptcy for True North Greenland Gems (TNGG) in September 2017, despite having announced to become operative shortly every couple of years.

Only 10 days later LNSG (Leonhard Nilsen & Sønner Greenland AS), a Norwegian construction company and minority shareholder of TNGG, bought the estate, invested another 300 million Norwegian Crowns (about 25.5 million Euros) and changed course.

In Aappaluttoq (Greenlandic for red) they established an ultra-modern state-of-the-art ruby mine. LNSG only employed Greenlanders for the project, pays royalties to the Greenland government and adheres to strict environmental protection amendments.

However, what we like best is that LNSG and four other Norwegian companies founded the Pink Polar Bear Foundation and funds it with earnings from ruby sales.

According to its charter the foundation is "focused on supporting international polar research in all disciplines, with the goal of protecting the inhabitants (humans, animals, and vegetation) of Greenland, who are affected by climate change and accompanying cultural changes."

We are delighted to be registered re-sellers of Greenland Ruby.

A first shipment has already arrived and can be seen in our webshops new category Greenland Ruby

Publlcation of logo and photos with kind permisiion of Greenland Ruby AS