articles & market reports
Tanzanite - a new strategySo you think tanzanite is expensive? Well, obviously TanzaniteOne, the company that last year
bought the mine of south-african based AFGEM company, holds a different opinion. A new rigorous sales policy should
put things right (for them).
TanzaniteOne
CEO Michael Nunn talks about "vertically integrating" the tanzanite industry following the blueprint of the diamond
industry. From now on the total production will be sold to only six "sightholders" the world over. Those
sightholders will be guaranteed three consignments per annum.
The new plan is called "Preferred Supply Strategy" and is, of course, not aimed at maximizing profits
but at stabilizing the market. Did you think differently? To protect the thus stabilized market and to keep
sightholders (and all others) from falling prey to the seduction to buy from smaller and potentially cheaper mine
operators in the vicinity, TanzaniteOne buys each and every piece of tanzanite rough they can lay their hands
on.
Certainly it is just a malevolent rumour that insiders
talk about wholesale target prices of 2000 US dollars per carat. And certainly only the lack of bargaining skills
is to blame for the fact that several gemtraders, all old hands in the african gem business, returned from Tanzania
empty handed this year.
Honi soit qui mal y
pense!
So, rejoice and be as merry as a lark at the prospect of
contributing your share to a stable market by forking out several thousand dollars per carat for class
tanzanites...
Ps: TanzaniteOne´s shares, traded at Londons Alternative
Inverstement Market (AIM), are developing splendidly.
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